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BAT DRC (Congo)
British American Tobacco (BAT)
Place Kinshasa, Republic Democratic du Congo (DRC)
Year 2005

Objective
To develop and provide a improvised solution for the existing Vending System being used for retail vending of Cigarettes.

Market Findings / Existing Vending System
  • Made in plain wood hence high maintenance costs and very short life span in the market.
  • High recurring costs and product not suitable for all weather out door conditions.
  • Lack of Branding space on the existing vending system .
  • Very less space in the Lid to display the Cigarette packs.
  • Brand communication is very easily stolen.
  • Parasol placed in the center thereby obstructing the display of the Cigarette Packs.
  • Very small space for keeping forwarder stocks.
OUR INNOVATIVE SOLUTION . . .BAT TABLE TOP

BAT - Table Top Display British American Tobacco Table Top

Advantages
BAT - Product Display Stands
  • Made from 100% Food Grade LLDPE Plastic in the Brand Colors specified.
  • No rotting, corrosion hence longer life.
  • No recurring costs as no need for painting.
  • Product is suitable for all weather out door conditions.
  • Plenty of Branding space available.
  • Customized Vending cum built in Display System in the lid for the Cigarette Packs.
  • Provision to place Parasol at either sides of the Vendor which does not obstruct the display of the Cigarette Packs.
  • Abundant space for keeping forwarder stocks.